Responsibility

Retail Asset Management, Inc. objective is to professionally manage and market your property, to obtain Tenants a in the shortest period of time and at the highest possible rental rates. To accomplish this objective, an effective and aggressive marketing program will be implemented, which is tailored to your specific product and location. 

We study the area of your center to ascertain current vacancies, absorption rates and existing tenants. Completion of this analysis will enable us to develop a specific market plan, which will target the types of tenants that will ensure the quickest absorption and best rental potential.

Survey of Trade Area
We survey the surrounding trade area to tell us who is a likely candidate for expansion, relocation or an additional location for your center. It will also tell us what specific users are not already in the trade area.

Revised Marketing Profile
At this point, we can begin to assign certain tenants usages to the center and determine a target rental rate for various locations in the center.

Once familiar with your center and your needs, we will find prospective tenants through an aggressive marketing campaign, which includes door-to-door canvassing, telephoning, direct mail, (depending upon your budget), site signage and professional trade organizations.

• Flyers - A one page flyer containing pictures, locations map, size, description of the center, parking, tenant mix, and rental rates, will be prepared for canvassing, emails and mail outs.

• Complete Package - A complete package, (if warranted) will be prepared to give to more interested prospects. In addition to the above, it will also include area maps, demographics, and a narrative.

   

• Direct Mail, Email and Telephone Campaigns - The one page flyer will be used in the direct mail/email campaign as well as being sent to interested tenants, resulting from telephone canvassing.

Tenants for this campaign shall be derived from:

• Subscribed Mailing and Telephone List
• Our Own Tenant Database
• Trade Area Tenants

• Advertising - Advertisements will be placed in local newspapers and trade magazines if desired. Frequency and size to be determined by advertising budget approved by owner.

   

• Internet Website Posting - Your property will be featured on our company’s web site and posted on various internet commercial property search engines, which provides local, regional, national and international exposure.

We will perform preliminary qualifications on prospects and show your property. We will secure financial information and obtain credit reports on the principals involved. We will negotiate and prepare lease proposals with prospective tenants and submit them to you for your ultimate approval.

We will supply you with monthly activity reports, (upon request), of whom we spoke with and what transpired. In addition, a monthly management report will be furnished outlining any extraordinary expenses, list of repairs and actions taken by us. It will also mention items, which need to be addressed in the following month.

Retail Asset Management, Inc. uses The Landmaster Property Management Software from Landlord Software Centers, to create a complete accounting system, with a fiscal year-end for our owners. This program is capable of generating many useful reports.

• A/R Delinquent Reports
• A/R Aging Reports
• A/R Deail Reports
• A/R History Reports
• Tenant Listing
• Vacancy Reports
• Lease Expiration
• Fixed Charges
• Check Register Detail
• Vendor 1099's

Landmaster generates a monthly statement for each tenant, which is sent out around the 25th of each month for the up coming month’s charges.

The statement includes:

• Current months charges
• Previous months charged
• Payments
• Deposits / Advance Rents
• Late Charges (if applicable)
• Outstanding Balances

Monthly financial statements are generated near the last day of the month and they include the following;

• Balance Sheet
• Income Statement
• A/R Payments
• Check register - Detailed
• A/R Aging Reports
• Account Detail Reports
• A/R Detail Reports
• Deposit / Open Credit Report

Some of the other reports that are available include, rent rolls, pro forma, cash flow projections, and operating budgets, which will be provided upon your request.